Pay Per Click advertising (also known as Paid Search or SEM) is one of the best ways to drive immediate results through online marketing campaigns. It allows clients to allot a specific monthly marketing budget for their online ads that are geo-targeted, continually monitored and highly optimized.
Iza Media is a leading SEM company and has experience managing all sizes of PPC marketing campaigns including global efforts in multiple languages. Iza Media takes into account the differences in culture and business practices from region to region to maximize performance. We apply the best search engine marketing strategies to ensure the highest possible return on investment.
Our sophisticated approach to search engine marketing takes many things into account. Everything starts with defining clear goals, objectives and milestones for your own pay per click program. Extensive research is done prior to launching any pay per click marketing campaign so that our team has an intimate understanding of your business, your industry, and your competition. Our campaigns are constantly monitored, analyzed, and optimized and our approach includes but is not limited to:
Utilizing Acquisio PPC Management Software, Iza Media is able to effectively manage not only bids, but also converting keyword harvesting, negative keyword analysis, automated bid management, advanced bid targeting, Quality Score analysis and optimization, and more. With Acquisio, we can gauge multiple conversion metrics and tie them into a comprehensive performance analysis to allow broad reach on all major search engines in all languages and locales supported.
Using Acquisio, we can effectively manage search marketing, social media, and display all in one platform that uses sophisticated lab-tested algorithms for optimization. We optimize campaign performance with Acquisio’s intuitive dashboard view, giving us one-stop access to immediately understand key performance indicators and campaign results.
Additionally, our multi-attribution conversion tracking technology, allows us to track conversions across all media types. This technology gives the marketer true insight into how each element of the campaign contributes to the eventual conversion.
Part of the strategy for many of our campaigns is to incorporate social media PPC on sites like Facebook and LinkedIn. Social media PPC takes targeting to another level. Each campaign is designed to deliver ads only to people fitting your specific customer profile and takes into account age, gender, location, and general content and interests. This is a great way to generate qualified leads for your business especially when word of mouth plays a key role in spreading the “news” about your products and services.
Reporting for campaigns will involve automated weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand when needed, and will allow easy analysis and decision making.
The standard report format shows a comprehensive overview by country of basic ROI metrics such as Conversion Rate, ROI and CPC. Further details such as channel performance (Yahoo vs. Google vs. Bing) and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available as well.
For all Search Engine Marketing Campaigns, Iza Media follows a traditional pricing model with a management fee as a percent of the month spend (10% to 20% depending on spend). We also have packages for flat fee models and performance models depending on the scope of the project and other services provided.